Did you know that people often associate colors with different emotions? Warm colors, like reds, yellows, and oranges, are often seen as active, positive colors, while cool colors like blues, greens, and purples are viewed as being passive, calming colors.
Visual artists often take advantage of this color theory to make viewers of their work feel certain emotions. For example, a painter might choose a color scheme that’s predominately blue to make viewers feel sad. Businesses also take advantage of color theory so that potential customers will associate their business with the right values. For example, banks often make their websites green or blue because people associate those colors with dependability.
When you design custom print tees, you should also use color theory. Here are a few color considerations worth making.
Bold or Conservative?
Bright, neon colors have been increasingly popular choices for custom print tees lately. One obvious advantage of choosing neon colors for your custom print tees is that they’ll certainly draw attention. Plus, bright colors are associated with youth, energy, and excitement — all desirable qualities. However, they may not be the best choice for everyone. Youth can be confused with immaturity, so people may not take them as seriously. If you’d like your custom print tees to stand out, consider making them neon, but do so with a bit of caution.
Create a Contrast Between the Ink and the Material.
Whatever color you choose for your shirts, don’t choose an analogous color for the ink. If you do, the custom print shirts’ text will be hard to read. Instead, go with a white, a black, or a complimentary color. The shade doesn’t really matter quite as much, just so long as it contrasts enough for the text to be easily read.
Go Minimalistic.
Even if your logo or initial design has three or four colors, it’s best to try and keep the colors of your custom print tees’ designs to a minimum. One or two usually do. There’s elegance in simplicity, and it helps people get the point of your design much easier.
T shirt printing services offer a ton of color options, so why not take advantage of them? Before you screen print custom t shirts designs, consider these color theory tips to ensure that your custom print tees are everything you could hope for. If you have any questions, feel free to ask in the comments. More research here.