If you’re looking for a way to increase sales for your business, you might want to consider raised signage. While printed signage and scrolling marquee signs might be great options for some businesses, they are not ideal for all. Raised signage is an interesting and stylish way to get people to come to your business. Raised signage is great for hotels and other businesses such as law firms, office spaces, car rental establishments, and even restaurants.
A 2014 Mass Merchant Study found that 16% of unplanned purchases were due to a display noticed while shopping. There is no doubt that signage can help get the attention of consumers, even those that were not even looking to purchase an item or visit a store. Raised signage is a way to grab the attention of consumers without being overly flashy.
Here are three benefits to having raised signage.
1. It looks stylish and sleek
Depending on your business, it might not make sense to have anything too flashy like a scrolling marquee sign. If you own an office building or rent out an office space in a building, you might not want anything too attention-seeking. Raised signage in plastic or metal can offer a very chic and sophisticated look that is appropriate for a serious business such as n attorney’s office or another kind of corporate office.
2. The message is loud and clear
Instead of having a “loud” sign that can be distracting, having a metal raised sign can help your establishment look stylish and sophisticated, but also keep it from getting “lost.” Research shows that on average, consumers are exposed to 3,000 ads and promotional messages every day. Instead of having scrolling LED displays that mention the name of your company with advertisements and other information, opting for a static, raised sign can be your way of getting the message out there without overwhelming consumers and clients.
3. It’s easily customizeable
You can make a raised sign look pretty much any kind of way you want. You can customize raised signage just as you would custom printed signs or custom pop displays. Raised signage looks wonderful inside of the lobby of an office or hotel and can help with sales and interest. The value of on-site signage is equal to 24 full-page newspaper ads every year according to market research.
Raised signage can be even more valuable to a company than pop retail displays and printed mesh banners. You can have your establishment look more professional, clean, and sleek, and raised signage can help your office or business give off the look and feel you want it too. Not only do corporate communications and uniforms help a company establish a voice and image, but its signage can help too.
Are you thinking of investing in raised signage? Let us know what kind of design you would love to have, we’re curious to know! Are you thinking of metal or plastic? Many colors of just a couple? We’d love to hear more, let us know in the comments below!