For nearly 70 years, Coach, a leatherware retailer, has been provided customers “classic American style,” through handbags, luggage, accessories, fobs and other accessories. Coach has been a dominating factor among affordable luxury handbag retailers. Under the single Coach branding, the company has operated under the full price and factory outlet stores around the globe. Those in California have the choice of shopping at a Coach outlet store as well as Coach retail stores.
There are more than 350 retail stores and 157 Coach outlet stores, many of these outlet stores Ca. Once upon a time, various brands used factory an outlet store to move excess merchandise. But that isn’t the case anymore, especially for Coach outlets. Now, most Coach items found in outlets are made specifically for Coach outlet stores. Now, the matter at hand is, how do you decipher between goods made specifically for Coach outlet which are often thought of as inauthentic, defective and knock off goods and Coach full price merchandise? Coach encourages conflation between full price and factory. A Coach outlet will sell Coach items with a tell tale FS stamp, meaning Factory Sale. A full price store would never accept return merchandise purchased at Coach outlet. This is clearly a case of one brand, two different businesses. But why? Coach caters to several different demographics and has scores of analysts raking over data on customer statistics. Data and conventional wisdom indicate that Coach outlet shoppers are less fashion forward and more interested in saving money. Still, there is an argument that sometimes people just find themselves at factory malls and are willing to buy from the Coach outlet. From a brand perspective, this might mean more sales, but it might not sit well with all Coach shoppers. The bottom line is, Coach will likely garner more sales through more affordable factory or Coach outlet sales, but they can still cater to high end buyers, thus earning money on more expensive goods, too. Coach has figured out a way to reach all types of shoppers who just can’t say no to handbags and labels.