Getting the right methods in place to attract and maintain new customers is an essential part of any business plan. The ebest way of making sure people keep coming back to a business is to ensure they feel they are getting all they need from the business. For this reason, people often give away free promotional items in association with a business. However, the same principle applies to virtually any enterprise that requires people to be attracted and then retained. Giving people what they need is a basic part of fulfilling a social obligation. One of the best ways to make it so people feel attracted to your business as well as respected in the process is to give them items at a huge discount. Everyone likes heavily discounted stuff. For many folks, saving money is an essential need, and when things are provided at a low cost, this need is fulfilled. For a brewery, this not only helps keep current customers, but it can also help attract new ones. Here are some of the reasons why brewery shirts can be good for your business.
Brewery Shirts Help Retain Customers
The best customers are the ones that keep coming back. Brewery shirts are a great way to keep customers coming back to the brewery as well as purchasing the beer the brewery works so hard at producing. Any kind of brand apparel is going to help drive business, and brewery swag is no different. The reasons why brewery shirts help keep customers is because they are constant reminders of the business itself. Every time the customer looks in his or her clothes drawer or closet and sees the shirt, the brewery instantly gains top of mind status. Furthermore, as he or she wears the shirt all day long, each time they look down or into a mirror, the brewery again rises to the top of their mind. This pays dividends in several different ways. First, it helps people think about the brewery as an option for a source of great beer. Second, a connection is made between the brewery shirts they have and the brewery itself. Hence, the brewery becomes more than just a place for great beer, but a source of clothing. This increases the level of intimacy the customer feels with the brewery. Third, it makes it so the first source of beer that comes to mind for the customer is the brewery. The same way people tend to think of Gillette when they think of shaving accessories, they may think of your brewery as the go-to solution for beer because it is not only a part of their beer-drinking experience, but part of their wardrobe.
Brewery shirts are a good way to make sure your customers feel appreciated as well. When they look at or wear the shirt, they remember—and feel—the connection between the business and their life. Because they got the shirt at a low price, they are going to feel a sense of gratitude and appreciation for the shirt. It’s akin to a gift. The natural social reaction to receiving a gift or a favor is to reciprocate. The best way the customer can reciprocate is to patronize the business. They “pay the business back” by providing them with more business. Everyone wins.
Brewery Shirts Promote the Brand
Each person that wears a brewery shirt becomes a walking billboard for the business. But because the advertisement is a shirt, the benefits are even more dynamic. Wearing the shirt is an implicit statement of trust in and association with the business. When people see the shirt on a person, they think about how the person not only likes the beer of the brewery, but they like it enough to wear a shirt from the brewery. Further, wearing a shirt also says that not only do you respect the business, but you like it enough to allow its symbol and image to be a primary part of how you present yourself in public. It is truly a glowing endorsement.
Brewery Shirts Promote Your Image
Whether it’s a normal custom t-shirt, brewery gear, or is used as apparel for fundraising, a brewery shirt helps people remember the image of the brewery. This spreads knowledge and earns new customers.