Giving away customized apparel is one of the best branding techniques you could use to market your business. According to a study from Marketing Sherpa, 76.1% of consumers said that they could easily remember the name of a company that’d given them a free promotional item in the past 12 months, whereas only 53% could recall the name of a company they’d seen advertised on TV, which proves custom apparel’s marketing efficacy. Often times, companies who use this tactic give out free custom tees. In fact, a survey from the Advertising Specialty Institute revealed that 44% of consumers own at…