Getting the right methods in place to attract and maintain new customers is an essential part of any business plan. The ebest way of making sure people keep coming back to a business is to ensure they feel they are getting all they need from the business. For this reason, people often give away free promotional items in association with a business. However, the same principle applies to virtually any enterprise that requires people to be attracted and then retained. Giving people what they need is a basic part of fulfilling a social obligation. One of the best ways to…